YouTube has tons of videos. More than tons. Gazillions of them. But the site has yet to offer its publishers - particular ones which provide popular and premium content - a decent set of tools to which which to measure viewer data. You know, in order to gauge demand better and all that great stuff.
Well, YouTube has paid recognition to this soft spot, and, according to a keynote speech delivered by Brian Cusack, the company’s sales team manager, at the eRetailer Summit in Miami today, is promising to deliver “more granular metrics” in the second and third quarter of 2008, a report by Juan Carlos Perez of IDG News today has said.
The company, which purportedly receives a great deal of information from around the world - YouTube boasts some 20 country-specific sites - is now said to be “building models to distinguish content that is universally interesting from content that is locally interesting” in order to better deploy its advertising services.