YouTube, which has live streamed shows during New York Fashion Week for the past three seasons, will not be doing so this season, Mashable has learned. A spokesperson for YouTube confirmed the news Monday.
YouTube, in partnership with its sponsor, Maybelline, has served as the live video hub for NYFW, hosting as many as 30 shows during the last NYFW in September.
This season, host IMG has partnered with video distribution platform Rightster to live stream all 54 of the shows taking place at Lincoln Center on its own website, mbfashionweek.com. The nine shows taking place at NYFW's other (significantly smaller) hub, MADE Fashion Week, will be hosted on http://new.livestream.com/madefashionweek. Still others, such as Oscar de la Renta's and Donna Karan's shows, will be hosted on the designers' own websites.
YouTube declined to respond to inquiries about its reasons for not hosting any live streams this season, only saying that it expects to begin live streaming shows again during the next NYFW in September.