YouTube describes the experience on their blog: “With enlarged text and simplified navigation, it makes watching YouTube on your TV as easy and intuitive as possible. Optional auto-play capability enables users to view related videos sequentially, emulating a traditional television experience. The TV Website is available internationally across 22 geographies and in over 12 languages.”
Much like Stan, I’m not all that enthused about Internet TV, the 2.0 edition, but I can see why everyone is in a rush to do it. With devices that offer built-in support, the cost of delivery is no more expensive than delivering content on the Web, so even if only an incremental number of users want it, it expands distribution. And for YouTube, that means more eyeballs for serving up video ads.
Additional Resources from Mashable
- 20+ Greasemonkey Scripts for Improving Your YouTube Experience