Credit:
Because so many web publishers make use of AdSense, Promoted Videos now stand to reach a much wider audience. Previously they were limited to the YouTube site itself, so coming out of the silo and leveraging parent company Google's even larger reach should be good news to video sponsors.
Launching today, the new Promoted Video ads will only be available to U.S. publishers in English. Additional languages and regions will be added in the future.
As a web publisher, the Promoted Video ads will be contextually related to your pages and pay out on a cost-per-click (CPC) basis. Like Google's other ads, the Promoted Video spots compete in the standard ad auction, driving competition among advertisers wanting to appear on your site's pages.