LONDON -- It's been mere weeks since the strobe-fuelled craziness of Zayn Malik's "Pillowtalk" pulsed its way on to our screens, and now he's gone and released another one.
The video for the strangely capitalised "iT's YoU" debuted on Apple Music at midnight Thursday. It's shot in slow motion, the whole thing's in black and white, and overall it's a whole lot closer to Adele's "Hello" than it is to the former One Directioner's previous effort.
This preview sums up the tone of the whole video pretty well.
pic.twitter.com/qebQhPod0n— zayn (@zaynmalik) February 25, 2016
The rest of the "iT's YoU" basically consists of: shots of Malik looking stern at a mansion, shots of random beautiful women, shots of Malik looking stern at a party, slow motion shots of smoke drifting towards the camera, shots of Malik looking stern outside a party, slow motion shots of a washed-out sun shining through tree branches, and -- finally -- shots of Malik sternly looking after a beautiful woman as she drives away in a car.
In slow motion, of course.
Anyone signed up to Apple Music can view the video on iTunes now.