Zecco, the financial community which just launched its ZeccoShare along with its own Zecco Tradding service, has received a whopping $25 million in funding. That makes the total amount raised by Zecco to over $35 million. What started last year as a trading company soon shifted at least part of its focus to online social networking (that's where ZeccoShare comes in).
What the networking aspect of Zecco does is offer anonymous trading tools for users to take advantage of. Share how your portfolios are doing, and learn from those that seem to always hit the nail on the head. Create groups, write blogs, chat, and gain as much knowledge about trading as you'd care to. That's the purpose of ZeccoShare, at any rate. Read our initial review here.
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So why does Zecco get so much money? Considering the entirety of the Zecco brand, there's a brokerage firm involved, as well as its social networking tools. It's hoping to leverage an online community for enabling certain users to establish themselves as authorities and let them help other users. It's an interesting concept when it comes to advice and information-gathering, especially when you see that users are basically required to use themselves as examples.