Another company has teamed up with Zillow as part of the real estate resource site's efforts to expand its marketing across the web, and to further penetrate the established real estate space. Realogy Corporation is the latest to sign on board to Zillow's services, adding another 700,000 property listings to Zillow's website.
[img src="" caption="" credit="" alt=""]The listings come from Realogy's brand networks, including Century 21, Coldwell Banker and Sotheby's International, and these listings will be updated to Zillow daily. Zillow did note that its work with other real estate-related organizations and outlets has helped lead it to more deals throughout the space, which is good for the brand and its ability to appeal to all aspects of the real estate industry. The obvious interest here is to increase the visibility, both online and offline, for properties across the nation.
I imagine the Internet will become an invaluable resource given the shift in information gathering and the success that Zillow has already experienced in the past few years. As Realogy is somewhat of an aggregator itself, the relationship it's building with Zillow should be mutually beneficial, and allows Zillow to further grow and reach more people as a result.