Zoho has announced that its suite of web-based office tools is now not only open to its own registered membership, but also to registered users of both Google and Yahoo services as well.
Indeed, Zoho isn’t picking favorites among the top two Web giants. Current and prospective users now have the option to log in to the company’s litany of applications either with Google or Yahoo IDs, opening itself to a potential client base of hundreds of millions of individuals. Suffice to say that Google Apps fans, given the option, will be very much inclined to reach out to Zoho for things like its wiki creation utility, CRM solution, and Web conferencing software. Yahoo users, too, may find similar interest in testing the suite for themselves.
Zoho presents its reasoning for the transition as twofold:
- Many users don’t prefer creating yet another account for yet another online app
- Users prefer Zoho to competition when they try both (In case of the above poll, around 75% prefer Zoho)