Derek Zoolander is nothing if not giving.
With Zoolander 2 in theaters this month, the film's team is launching multiple initiatives to share Zoolander's love of all things beautiful. The latest strategy includes a partnership with Kiehl's and the launch of a special anti-aging center in New York City.
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“We are thrilled to partner with Derek in the release of his latest film Zoolander No. 2,” said Cheryl Vitali, General Manager of Kiehl’s Worldwide. "Derek has always expressed a great passion for having ridiculously good-looking skin so we felt it was a natural fit to collaborate with him in launching limited edition Kiehl’s x Zoolander2 sets for men and women. We also wanted to support his film and share this exciting project with our customers.”
The Derek Zoolander Center for People Who Don't Age Good (DZCFPWDAG) launches Feb. 9 in New York's Meatpacking District, and prides itself on a 6.5 step patented youthification program for people who don't age good.
According to a press release from Kiehl's, "DZCFPWDAG’s proven 6.5 step program was born out Derek’s aversion to other, traditional 12 step processes, and his desire for a leaner, more efficient approach to an issue affecting the population at large. Kiehl’s, Derek’s expert counterpart in this ambitious endeavor, has injected their 165-years of skincare prowess into the program, ensuring maximum youthification in every single step and a half."
Additionally, Kiehl's has launched two new products in Derek Zoolander's honor: The Ridiculously Youthful Collection and the Blue Kiehl Men's Collection. These are available online and at DZCFPWDAG.
“It was our pleasure to assist Derek in bringing the Blue Kiehl collection to the world,” said LeeAnne Stables, President of Worldwide Marketing Partnerships and Licensing for Paramount. “We hope his fans will benefit from these amazing products and look much younger when they go to see the film opening February 12."