Facebook CEO and founder Mark Zuckerberg quashed rumors that the company is working on a "Facebook Phone" Tuesday.
"It’s always been the wrong strategy for us," he said during an interview at TechCrunch Disrupt, a tech conference currently being held in San Francisco, California.
Zuckerberg went on to explain that a phone simply doesn’t make sense for Facebook.
"Let’s say we build a phone," he said. "We’re not, but if we did, we could maybe get 10 to 20 million people to use it … It doesn’t move the needle for us."
"The strategy we have is different from every other tech company [like Apple] that’s building their own hardware system -- we’re going in the opposite direction."
Instead, Zuckerberg emphasized that the company is focusing on mobile. "We want to build a system, which is as deeply as possible integrated into every major device people want to use."
"It’s easy for people to underestimate how good mobile is for us," he said. "We’ve transitioned, and now we’re a mobile company."
Zuckerberg added that the biggest mistake he feels Facebook has made was betting on HTML5 for mobile, rather than native code.
Facebook focused on creating HTML5 rather than native apps for iOS and Android, a move that Zuckerberg said he feels may have held back the company's apps.
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BONUS: Facebook Smartphone Concept