Zumba isn't just an exercise craze; it's a brand name. Now, the Miami-based company of the same name is driving home that point with Zumba's first ad campaign, which is themed "let it move you."
The first ad in the campaign, above, depicts Zumba addicts experiencing involuntary bouts of the dance, a concept that is extremely conducive to GIFs.
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Credit: Zumba
Credit: Zumba
The campaign, from 180LA, also differs from standard fitness pitches by featuring ordinary-looking people instead of models with "unrealistic body types," according to the company.