Zynga Holiday Campaign Turns Virtual Goods Into Real-World Donations

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Zynga launched its first-ever holiday philanthropy campaign Wednesday, turning the virtual goods in its addictive games into real-world charitable gifts.

For as little as $1, customers can purchase an in-game good that will benefit Toys for Tots, as part of the "Oh, What Fun" campaign, which runs through Dec. 31. You can give while playing CityVille, CastleVille, Words With Friends, FrontierVille, Bubble Safari, Draw Something and FarmVille.

Although this is Zynga's first holiday-specific campaign, the social-gaming company's charitable goods have generated $13 million in donations to date, through 2.5 million in-game purchases.