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RewardVille, which went live in beta today, will "slowly roll out" to a small group of users in coming weeks. According to Zynga, the program works like this: Each time you play a participating Zynga game, you’ll earn Zynga Points (zPoints) and increase your Zynga Level (zLevel). At every zLevel, you’ll earn Zynga Coins (zCoins) to use on free, exclusive in-game items in RewardVille. The company was mum on further details.
"As a company focused on innovation we're constantly testing new products and features. When experimenting with new products we take the feedback we receive and apply it to deliver the best possible user experience. We look forward to hearing how our users like RewardVille," says a company statement released today.