Run for your lives! A Post-It War has begun in NYC
They have fought wars with drones, with atom bombs and now, advertisers have invented an even more deadly weapon -- Post-it notes.
Canal Street in New York City is home to some of the city's best advertising agencies and most mediocre Chinese food. In the past week, agencies on the street have staged an elaborate Post-it war on their company windows, hoping to "out Post-it" their competitors. The art produced defies all office supply expectations.
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The war started after one agency aggressively post-it(ed) the word: "Hi." Shortly after, an office supply war was started.
Using the hashtag #postitwar and #canalnotes, Havas Worldwide, Horizon Media, Cake Group, Biolumina, Getty, and Harrison and Star have created some masterful works of Post-it art. Take a look at advertising dollars at work:
Topics Advertising
Heather was the Web Trends reporter at Mashable NYC. Prior to joining Mashable, Heather wrote regularly for UPROXX and GOOD Magazine, was published in The Daily Dot and VICE, and had her work featured in Entertainment Weekly, Jezebel, Mic, and Gawker. She loves small terrible dogs and responsible driving. Follow her on Twitter @wear_a_helmet.
