Samsung exec poses one of the most important questions of modern life

You use your smartphone 24/7 — but when was the last time you really stopped to appreciate its less... sexy aspects?

We rave and worship over screen resolution, biometric scanners and high-powered cameras, but there's so much more that goes into your smartphone.

That being so, Samsung Marketing VP Justin Denison asked the age-old question on the Samsung Unpacked event's stage in New York City on Wednesday: When was the last time you admired your phone's bezels?

I know he was trying to make a point about how free and "unboxed" the new Galaxy S8 is, with its super-slim, barely there bezels, but he raises a good point. When was the last time I stared longingly at those static panels, just eating up space on my phone's display?

I daresay I can't recall. Have I left them unappreciated, unloved, abandoned?

I'm afraid the answer is yes. I have not given my dear iPhone 7's bezels the respect, love and care they deserve. And, I'm sorry.

I'm not the only one who has neglected my phone's sweet, sweet bezels.

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Let's all remember to take a moment, hold your phone close and give your bezels the loving admiration they deserve.

That, or spring for one of the new generation of smartphones — like the Galaxy S8 and the upcoming, similarly rumored-to-be-bezel-killing iPhone 8 — and keep on ignoring those wastes of your precious screen space.