Buy your luxury items now, according to Adobe price index

Hey big spender.

Now is a good time to buy products that aren't necessities, according to new data from Adobe that measures the digital US economy.

Prices are down for discretionary spending, which includes non-essential products like electronics, toys and sporting goods. At the same time, prices for necessities are following regular inflation patterns.

"Consumers think prices are always going up, but the reality is for discretionary, spending prices are actually down," said Luiz Maykot, a data science analyst at Adobe Digital Insights. "That's good for consumers, but not for the feds."

This data comes from Adobe's Digital Price Index, a project the company started six months ago that measures inflation and other trends in the US economy. The statistics are comparable to the federal government's Consumer Price Index, which is the standard measure for inflation.

Adobe harnesses this data through its digital marketing branch, which sees aggregate data for trillions of online transactions through the many retail and travel sites it powers. Adobe says it measures 80 percent of all online transactions from the top 100 US retailers.

The immediate information allows Adobe's DPI to sometimes capture economic trends more quickly than the traditional CPI, which relies on a sample of transactions and takes longer to adjust.

In July, deflation for computers was 12.8 percent compared to last year and computer prices were down 1.2 percent compared to last month. Deflation for televisions was 20.2 percent compared to last year, and prices were down 2.1 percent just compared to June. Besides electronics, toys were down 6 percent year over year and flights were down 4.4 percent.

That means it's a good time to buy those luxury goods, or basically anything except groceries and medicine.

The official CPI for July won't be released until August 16, and it might not show the same fluctuation in prices. But if you trust Adobe, buy now.