Amazon is officially making its own smart TVs
Amazon is selling its own smart TVs.
On Thursday, the tech giant revealed its first lineup of Amazon-built TVs: the Omni Series and the 4-Series. Both models feature 4K resolution and Amazon's Fire TV operating system.
Before now, Amazon licensed its Fire TV software to third-party manufacturers like Toshiba and Insignia, but didn't make its own TVs.
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The Omni Series lets users start shows, switch inputs, change the volume, and more with Alexa — without the need to use a remote. Alexa can be triggered even when the TV is off.
Omni Series TVs can provide live picture-in-picture from Ring doorbell cameras, which are also made by Amazon. And they connect to Amazon Echo devices.
The 43-inch Omni Series costs $409.99. It’s also available in 50 inches ($509.99) and 55 inches ($559.99). The 65-inch and 75-inch models feature Dolby Vision, and cost $829.99 and $1,099.99, respectively.
The Fire TV 4-Series is less expensive at $369.99 for the 43-inch model, $469.99 for the 50-inch model, and $519.99 for the 55-inch model. Amazon says it has "many of the same features," but doesn't include Dolby Vision. It also requires the use of a remote to trigger Alexa.
Starting next month, the Omni Series and the 4-Series will be available on Amazon and at Best Buy.
UPDATE: Sept. 9, 2021, 11:27 a.m. EDT: This story has been corrected from its original version to reflect that the 4-Series supports Dolby Digital Plus.
Topics Amazon
Cecily is a tech reporter at Mashable who covers AI, Apple, and emerging tech trends. Before getting her master's degree at Columbia Journalism School, she spent several years working with startups and social impact businesses for Unreasonable Group and B Lab. Before that, she co-founded a startup consulting business for emerging entrepreneurial hubs in South America, Europe, and Asia. You can find her on X at @cecily_mauran.
