Amazon Black Friday ad: The best deals you can buy online today

Don't you just love it at this time of year? You're minding your own business, slowly approaching the end of the year, and then Black Friday hits you like a train, delivering huge discounts of MacBooks, Pokémon, Lego, and everything else on your shopping list. It's not exactly a relaxing period, but boy can you save a lot of cash. So buckle up, shoppers. We've got weeks of deals to check out.

The only way to survive and thrive over Black Friday is to do a little planning. We recommend bookmarking our many Black Friday pages so that our professional deal hunters can showcase all the offers that are genuinely worth your consideration. But besides that, we also suggest making the most out of the Black Friday ads released by leading retailers like Best Buy, Target, and Walmart.

Looking for the Amazon Black Friday ad? Aren't we all. Amazon does things a little differently from other Black Friday retailers because it doesn't release a traditional Black Friday ad. Instead, Amazon announces its plans for Black Friday via a press release and then drops a boatload of deals when the time comes.

Amazon's Black Friday sale officially begins on Nov. 20 and runs through Dec. 1, with plenty of deals on offer throughout this bumper event. According to Amazon's official press release, these are the deals we can look forward from Nov. 20:

• Up to 55% off select home products from Shark and kitchen appliances from Ninja

• Up to 50% off Amazon devices like the Echo Dot Max, Fire TV Stick lineup, Fire tablets, and Kindles

• Up to 50% off electronics from JBL and Canon

• Up to 45% off Bose audio

• Up to 40% off kitchen items from Vitamix, Staub, Nespresso, and more

• Up to 40% on select floorcare from Bissell and iRobot

• Up to 40% off home entertainment from Hisense, TCL, and LG

• Up to 40% on toys from Melissa & Doug, Little Tykes, Play-Doh, and Nerf

• Up to 35% on select Samsung and Google products

That's a strong lineup, but it's really only a small sample of what's to come. In fact, we're already seeing record-low prices on hot items like Apple products, Lego sets, and power stations.

Best early Black Friday Apple deals

AirTags

• Apple AirTag — $17.97 $29 (save $12.03)

• Apple AirTag (4-pack) — $64.98 $99 (save $34.02)

iPhones

• Apple iPhone SE 64GB White - Total Wireless Prepaid — $160.29 $213.77 (save $53.48)

• Apple iPhone 12 mini (256GB, Blue) + Carrier Subscription — $450.10 $643 (save $192.90)

• Apple iPhone 13 (256GB, Starlight) + Carrier Subscription — $459.34 $483.52 (save $24.18)

Apple Watch

• Apple Watch SE 3 (GPS, 40mm) — $199.99 $249.99 (save $50)

• Apple Watch SE 2 (GPS + Cellular 44mm) — $273.99 $378 (save $104.01)

• Apple Watch SE 3 (GPS + Cellular 44mm) — $279.99 $329 (save $49.01)

• Apple Watch 10 (GPS + Cellular, 46mm) — $409.99 $529 (save $120)

• Apple Watch 8 (GPS + Cellular 45mm) — $465.15 $529 (save $63.85)

• Apple Watch Ultra 2 (GPS + Cellular 49mm) — $599 $799 (save $300)

• Apple Watch 11 (GPS + Cellular, 46mm) — $749.99 $799 (save $50.01)

iPads

• Apple iPad (A16. 11 inch, 512GB, Wi-Fi 6E) — $599 $649 (save $150)

• Apple iPad mini (A17 Pro. 8.3 inch, 512GB, Wi-Fi 6E) — $734.99 $799 (save $64.01)

• Apple iPad Air (M2. 11 inch, 512GB, Wi-Fi 6E) — $784 $899 (save $115)

• Apple iPad Pro (M5, 11 inch, 256GB, Wi-Fi 7) — $924 $999 (save $73)

• Apple iPad Air (M3. 11 inch, 1TB, Wi-Fi 6E) — $1,049 $1,099 (save $50)

• Apple iPad Air (M3. 13 inch, 1TB, Wi-Fi 6E) — $1,149 $1,299 (save $150)

• Apple iPad Pro Silver (M4. 11 inch, 1TB, Wi-Fi 6E + 5G) — $1,566 $1,799 (save $233)

• Apple iPad Pro Silver (M4. 11 inch, 1TB, Wi-Fi 6E + 5G) — $1,566 $1,799 (save $233)

• Apple iPad Pro Silver (M4. 13 inch, 1TB, Wi-Fi 6E) — $1,699 $1,899 (save $200)

• Apple iPad Pro Silver (M4. 11 inch, 2TB, Wi-Fi 6E + 5G) — $1,699.99 $1,999 (save $299.01)

• Apple iPad Pro Silver (M4. 13 inch, 1TB, Wi-Fi 6E +5G) — $1,838 $2,099 (save $261)

• Apple iPad Pro Silver (M4. 13 inch, 1TB, Wi-Fi 6E + 5G) — $1,899 $2,099 (save $200)

• Apple iPad Pro Space Black (M4. 13 inch, 1TB, Wi-Fi 6E + 5G) — $1,899 $2,099 (save $200)

• Apple iPad Pro Space Black (M4. 11 inch, 2TB, Wi-Fi 6E) — $1,999 $2,099 (save $99)

• Apple iPad Pro Silver (M4. 11 inch, 2TB, Wi-Fi 6E +5G) — $2,020 $2,299 (save $150)

• Apple iPad Pro Space Black (M4. 11 inch, 2TB, Wi-Fi 6E +5G) — $2,149 $2,299 (save $150)

• Apple iPad Pro Space Black (M5, 13 inch, 2TB, Wi-Fi 7 + 5G) — $2,323 $2,499 (save $176)

iMacs

• Apple iMac 2024 (M4, 16GB RAM, 256GB SSD) — $1,149.99 $1,299 (save $149.01)

• Apple 2023 iMac (M3, 8GB RAM, 512GB SSD) — $1,249 $1,324.66 (save $75.66)

• Apple iMac 2024 (M4, 24GB RAM, 512GB SSD) — $1,722.14 $1,899 (save $176.86)

Mac Minis

• Apple Mac mini (M4, 16GB RAM, 256GB SSD) — $499 $599 (save $100)

• Apple Mac mini (M4, 24GB RAM, 512GB SSD) — $889 $999 (save $110)

• Apple 2024 Mac mini (M4 Pro, 24GB RAM, 512GB SSD) — $1,199 $1,399 (save $200)

Macbooks

• Apple 2025 MacBook Air 13 inch (M4, 24GB RAM, 512GB SSD) — $1,149 $1,399 (save $250)

• Apple MacBook Pro 2021, 16 inch (M1 Pro, 16GB RAM, 1TB SSD) — $1,272.34 $1,467.21 (save $194.87)

• Apple 2025 MacBook Air 15 inch (M4, 24GB RAM, 512GB SSD) — $1,349 $1,599 (save $250)

• Apple MacBook Pro, 14 inch (M5, 16GB RAM, 512GB SSD) — $1,444 $1,599 (save $152)

• Apple 2025 MacBook Pro (M5, 16GB RAM, 1TB SSD) — $1,645 $1,799 (save $154)

• Apple 2024 MacBook Pro (M4 Max, 36GB RAM, 1TB SSD) — $2,859 $3,199 (save $340)

• Apple 2024 MacBook Pro (M4 Max, 48GB RAM, 1TB SSD) — $3,499 $3,999 (save $500)

Headphones

• Beats Solo 4 — $129.95 $199.95 (save $70)

• Apple AirPods Max (All colors) — $479.99 $549 (save $69.01)

Best early Black Friday Lego deals

• Lego Disney Frozen Advent Calendar 2025 — $30.79 $44.99 (save $14.20)

• Lego Harry Potter Mandrake Figure — $40.99 $69.99 (save $29)

• Lego Minecraft The Crafting Table — $62.99 $89.99 (save $27)

• Lego Star Wars: Millennium Falcon — $67.99 $84.99 (save $17)

Best early Black Friday power station deals

• Jackery Explorer 300 — $159 $279 (save $120)

• Jackery Explorer 1000 v2 — $349 $799 (save $450)

• Bluetti Elite 100 V2 — $395 $799 (save $404)

• Anker Solix EverFrost 2 Cooler — $598.49 $899.99 (save $301.50)

• Anker Solix C2000 Gen 2 — $699 $1,499 (save $800)

Best early Black Friday headphones deals

• Soundcore by Anker Q20i — $37.99 $69.99 (save $32)

• JLab JBuds Lux — $46.54 $79.99 (save $33.45)

• Sennheiser Accentum Plus — $149.95 $249.95 (save $70)

• Sony WH-1000XM5 — $248 $399.99 (save $151.99)

Best early Black Friday smartwatch deals

• Fitbit Versa 4 — $119.95 $199.95 (save $80)

• Garmin Bounce Kids Smartwatch — $119.99 $149.99 (save $30)

• Garmin fēnix 8 — $849.99 $1,099.99 (save $250)

Best early Black Friday video game deals

• Unicorn Overlord (Nintendo Switch) — $24.99 $59.99 (save $35)

• Little Nightmares III (Xbox Series X) — $29.99 $39.99 (save $10)

• Warhammer 40,000: Space Marine 2 (PS5) — $29.99 $48.53 (save $18.54)

• Silent Hill 2 (PS5) — $29.99 $49.99 (save $20)

• Kingdom Come: Deliverance II (PS5) — $30 $59.99 (save $29.99)

• Elden Ring Nightreign (Xbox Series X) — $34.99 $54.99 (save $20)

• Split Fiction (PS5) — $39.99 $49.99 (save $10)

• Alan Wake 2 Deluxe Edition (Xbox Series X) — $39.99 $59.99 (save $20)

• Meta Quest 3S 128GB — $249.99 $299.99 (save $50)

• Meta Quest 3S 256GB — $329 $399.99 (save $70.99 + $49.01 Amazon credit)

Best early Black Friday robot vacuum deals

• Dreame X40 Ultra Robotic Vacuum and Mop — $499.99 $1,199.99 (save $700)

• Eufy X10 Pro Omni Robot Vacuum and Mop — $499.99 $899.99 (save $400)

• Roborock Qrevo Edge Robot Vacuum and Mop — $699.99 $1,399.99 (save $700)

• Roborock Qrevo CurvX Robot Vacuum and Mop — $849.99 $1,499.99 (save $650)

• Roborock Saros 10R Robot Vacuum and Mop — $999.99 $1,599.99 (save $600)