22 Black Friday deals on Amazon that beat Walmart, Target, Best Buy, and Kohl's

If any of these products are on your wish list, don't bother shopping anywhere else.
 By 
Haley Henschel
 on 
All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Mashable may earn an affiliate commission.
products that are cheapest on amazon for black friday 2025
Credit: Ian Moore / Mashable composite; Apple; Sony; Samsung; Microsoft

It is my firmest belief that the best Black Friday deals don't exist in a vacuum. Major retailers like Amazon, Best Buy, Target, Walmart, and Kohl's love to price-match each other during their concurrent holiday sales. So when one of them actually manages to one-up its peers with an exclusive discount, it's worth shouting about.

After spending literal days poring over retailers' Black Friday listings, I've stumbled upon nearly two dozen deals on 4K TVs, headphones, smart gadgets, video games, and other items that are at their cheapest on Amazon. In some cases, it's beating other retailers' offers by as little as one to four cents. (That counts, but it's mostly a technicality.) In other instances, items are $10 to $207 cheaper when purchased from Amazon — those are instant add-to-cartables.

In doing my research, I had four rules for eligibility (I'm picky):

  1. Amazon has to be beating the other retailers' prices on the item. If they're price-matching each other, Amazon has to throw in something that makes its deal better (like a free credit), or the other retailer's deal has to be sold out.

  2. The other retailer has to stock the item in the same color or configuration as Amazon.

  3. The item has to be tagged as a Black Friday deal by Amazon or its competitor.

  4. The item can't be sold by a sketchy third-party seller at Amazon or its competitor. It's got to be coming from the retailers themselves or a verified brand's store page.

I'll keep adding to my list as I encounter more better-than-elsewhere deals on Amazon, so keep checking back throughout Cyber Weekend.

4K TVs

Credit: Insignia
$189 at Amazon
$349.99 Save $160.99
99 cents cheaper than Best Buy.
$397.99 at Amazon
$799.99 Save $402
$2 cheaper than Best Buy, Target, and Costco, and one cent cheaper than Walmart.
Credit: Hisense
$497.99 at Amazon
$1,299.99 Save $802
$2 cheaper than Best Buy.
$797.99 at Amazon
$1,499.99 Save $702
$2 cheaper than Best Buy and one cent cheaper than Walmart.
Credit: Hisense
$849.99 at Amazon
$1,299.99 Save $450
$50 cheaper than Best Buy.
Credit: Samsung
$1,597.99 at Amazon
$2,199.99 Save $602.00
Matches Abt but includes free $98 Amazon credit. $2 cheaper than Best Buy and Samsung.

Laptops

Credit: Microsoft
$869.99 at Amazon
$1,399.99 Save $530
$130 cheaper than Best Buy and the Microsoft Store.

Headphones and earbuds

Credit: Sennheiser
$89.95 at Amazon
$219.95 Save $130
$10.04 cheaper than Best Buy with on-page coupon.
$99.99 at Amazon
$179 Save $79.01
Matches Target, but sold out there. $10 cheaper than Walmart and $40 cheaper than Best Buy.
Credit: Sennheiser
$99.95 at Amazon
$189.95 Save $90.00
Four cents cheaper than Best Buy.
$248
$399.99 Save $151.99
Matches Best Buy but includes free $30 Amazon credit with code SONYX30.

Bluetooth speakers

$194.95 at Amazon
$349.99 Save $155.04
$5.04 cheaper than Best Buy and Sony, and $155.04 cheaper than Target.
$798 at Amazon
$899.99 Save $101.99
$1.99 cheaper than Best Buy and $50 cheaper than Target.

Smart devices

$134.29 at Amazon
$169.99 Save $35.70
$5.70 cheaper than Target and Hatch Sleep.
Credit: Ray-Ban / Meta
$238.99 at Amazon
$299 Save $60.01
21 cents cheaper than Best buy, Ray-Ban, and Meta.

Unlocked phones

Credit: Samsung
$442.49 at Amazon
$649.99 Save $207.50
$32.50 cheaper than Best Buy and Samsung, and $207.51 cheaper than Walmart.

Beauty tech

$289 at Amazon
$349.99 Save $60.99
99 cents cheaper than Best Buy and $60.99 cheaper than Walmart.

Video games

Credit: 2K Games
$22.99 at Amazon
$69.99 Save $47
$7 cheaper than Best Buy and Target, and $7.01 cheaper than Walmart.
Credit: Bandai Namco Entertainment
$24.99 at Amazon
$39.99 Save $15.00
$5 cheaper than Best Buy and $4.94 cheaper than Walmart.
Credit: Electronic Arts
$27.99 at Amazon
$69.99 Save $42
$2 cheaper than Best Buy and Target, and $2.01 cheaper than Walmart.
Credit: Electronic Arts
$35 at Amazon
$69.99 Save $34.99
$24.99 cheaper than Best Buy and Target, and $24.88 cheaper than Walmart.

Lego sets

$188.99 at Amazon
$269.99 Save $81
Matches Best Buy and Target, but sold out there. $27 cheaper than Kohl's, $56 cheaper than Walmart, and $81 cheaper than the Lego Store.
Mashable Image
Haley Henschel
Senior Shopping Reporter

Haley Henschel is a Chicago-based Senior Shopping Reporter at Mashable who reviews and finds deals on popular tech, from laptops to gaming consoles and VPNs. She has years of experience covering shopping holidays and can tell you what’s actually worth buying on Black Friday and Amazon Prime Day. Her work has also explored the driving forces behind digital trends within the shopping sphere, from dupes to 12-foot skeletons.

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