As of today, Amazon has 100 Dash buttons including Trojan condoms
Nothing says you're a savvy shopper -- and responsible about your health -- like an inch-long Trojan button plastered to your wall that you press to order more condoms.
Amazon announced an expanded slate of over 100 branded Dash buttons on Thursday to speed up the process of ordering everything from Doritos, and Vitamin Water to, yes, condoms.
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When Amazon first revealed plans to offer dozens of physical shopping buttons to be pasted up all around our homes, some readers thought then it was an April Fools' Day gag.
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It didn't help that the announcement, like today's announcement, came one day before the treacherous Internet holiday.
But Amazon cleared that up real quick last year with a memorable statement to Mashable: "Indeed it is real."
One year later, the Dash buttons are still real and they're more spectacular than ever.
The buttons are available for free to Amazon Prime members, a subscription service that offers expedited shipping and other perks. They are said to be gaining in popularity.
"Prime members are using Dash Buttons at an increasing rate—over the last three months, Dash Button orders have grown by more than 75%," Daniel Rausch, director of Amazon Dash, said in a statement. "Customers are using Dash Buttons more than once a minute, helping ensure they never run out of their everyday essentials.”
The growing list of Dash buttons, silly as they might sound, are a key part of Amazon's ambitious efforts to become the first and last stop for every purchase, whether it be an expensive television or a refill of toilet paper.
The road to that goal is paved with its Echo voice-powered assistant, a robust website and apps and, of course, a button for ordering condoms.
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Seth Fiegerman was a Senior Business Reporter at Mashable, where he covered startups, marketing and the latest consumer tech trends. He joined Mashable in August 2012 and is based in New York.Before joining Mashable, Seth covered all things Apple as a reporter at Silicon Alley Insider, the tech section of Business Insider. He has also worked as a staff writer at TheStreet.com and as an editor at Playboy Magazine. His work has appeared in Newsweek, NPR, Kiplinger, Portfolio and The Huffington Post.Seth received his Bachelor of Arts from New York University, where he majored in journalism and philosophy.In his spare time, Seth enjoys bike riding around Brooklyn and writing really bad folk songs.
