Would you wear a suit made by Amazon?
There are thousands of apparel items to purchase on Amazon, now add a couple hundred more.
Thanks to Amazon's slow roll out of its own in-house brands, consumers will soon have the choice of buying their outfits from the e-commerce brand.
According to WWD, the company has been selling its apparel and accessories options for the past few weeks. According to the report, there are more than 1,800 items from seven new labels: Franklin & Freeman, Franklin Tailored, James & Erin, Lark & Ro, North Eleven, Scout + Ro and Society New York.
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The brands range from men's dress shoes, suiting and accessories, women's casual and contemporary clothing and accessories, and children's clothing.
From the looks of the items available from all seven brands, Amazon is keeping the prices very affordable. A bag from Society New York, for instance, goes for $36.97. A pair of oxfords from Franklin & Freeman go for $53.97.
Launching apparel at Amazon seems to make sense, given a report that stated the company made small margins on categories like electronics. The company, according to Quartz, makes a 40% average profit on apparel.
The one problem it faces is that only 15% of its customers actually purchase apparel items.
On one hand, offering its in-house brands makes sense for the brand but is problematic in the grand scheme of fashion. We've already extensively reported the damages of fast fashion, from unacceptable working conditions to the environmental impact of waste.
Do consumers really need yet another fast fashion brand?
Perhaps, but in a crowded world of fast fashion online shopping, where brands like the U.K.'s ASOS and J.Crew have monopolized the market, it's going to be challenging for Amazon to gain some of those consumers.
The brand will need to retrain its customers to view it as a reliable and covetable e-tailer in order to have a standing chance.
It's going to be a tough road ahead.
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Topics Amazon
David joined the Mashable team as its first fashion hire. He's written for the Wall Street Journal, Elle, GQ, Harper's Bazaar, Esquire, Details, Nylon, Refinery29, Fashionista, and covered the men's market at Women's Wear Daily. David has appeared on E!, Vh1, the Style network, and was a stylist at Capitol records.
