Amazon takes aim at Walmart with an even lower minimum for free shipping

If you're excited about easier-to-get free shipping on Amazon, you have Walmart to thank.

Amazon just lowered its free shipping minimum back to $35 from $49. The lowered minimum, spotted by The Verge, came about three weeks after Walmart introduced free two-day shipping for $35 online orders.

Walmart's move signaled an aggressive play against Amazon in e-commerce — especially since Walmart customers wouldn't have to pay a yearly membership fee, unlike Amazon Prime members. Walmart bought Jet.com, an Amazon e-commerce competitor, for $3 billion in August, starting its push against Amazon in earnest.

Amazon's free shipping for orders not through Prime had long required an order of $35, until the tech giant hiked the minimum to $49 last year. Walmart, by contrast, had kept its free shipping minimum at $50 until the company lowered it to $35 in January.

Amazon still has Prime, which doesn't have any minimum for free two-day shipping. But for Prime holdouts who don't want to pay a $99 yearly membership fee, Walmart and Amazon basically now offer the exact same service.

Your move, Walmart.