Amazon just teased the future of in-store shopping
Amazon wants to help you shop with just your smartphone.
Right. They've already done that. But in addition to revolutionizing online shopping, the tech giant is making moves in brick and mortar.
On Monday, the tech giant unveiled Amazon Go, its new initiative for in-store shopping. The first store opened in Seattle, Amazon's headquarters and offers breakfast, lunch, dinner and snacks.
At Amazon's stores, customers don't need to wait in line or checkout formally. There are no cashiers. Customers simply use Amazon's new Go app.
The store is powered by what Amazon has dubbed its "Just Walk Out" technology, which includes computer vision, sensor fusion and deep learning.
"We created the world’s most advanced shopping technology so you never have to wait in line. With our Just Walk Out Shopping experience, simply use the Amazon Go app to enter the store, take the products you want, and go! No lines, no checkout," a description of the project reads.
For now, the store is only open to Amazon employees who are participating in a testing program. It is expected to open to all in early 2017.
Topics Amazon
Kerry Flynn is a business reporter for Mashable covering the tech industry. She previously reported on social media companies, mobile apps and startups for International Business Times. She has also written for The Huffington Post, Forbes and Money magazine. Kerry studied environmental science and economics at Harvard College, where she led The Harvard Crimson's metro news and design teams and played mellophone in the Band. When not listening to startup pitches, she runs half-marathons, plays with puppies and pretends to like craft beer.
