Amazon's holiday toy catalog is an evil/genius way to make parents spend money

How retro.
 By 
Johnny Lieu
 on 

As a kid, I loved flicking through holiday toy catalogs.

While Toys "R" Us catalogs may be no longer, Amazon has again taken a leaf from the brick-and-mortar world by launching its own catalog for the very first time, reports CNBC.

Mailed to customers, it's reminiscent like the toy catalogs of yesteryear, with entire sections dedicated to LEGO, board games, and plush toys. The electronics and games also happen to be right at the back, just as I remembered them.

The difference, however, is that Amazon's catalog has no prices listed on any of its pages, making parents use the Amazon app to scan product images to add it to their cart.

Wait till your kids catch wind of this evil/genius way to get you to spend money on them.

There are also QR codes, a.k.a. SmileCodes, which show related items when you scan them using the Amazon app.

Given Amazon's foray into brick-and-mortar stores, it's hardly surprising that the online retailer is looking to the past. Now it'll just need to find some way to replicate the mall Santa.

Here's the catalog for you to pester your parents with later.

Topics Amazon

Mashable Image
Johnny Lieu

Mashable Australia's Web Culture Reporter.Reach out to me on Twitter at @Johnny_Lieu or via email at jlieu [at] mashable.com

Mashable Potato

Recommended For You

How Resident Evil Survived Itself
Leon and Grace from Resident Evil 9

Get a 57-inch 4K Samsung gaming monitor for its best-ever price at Amazon — includes a free copy of 'Resident Evil Requiem'
The 57-inch Samsung Odyssey Neo G9 (G95NC) gaming monitor and cover art for Resident Evil Requiem on a green and purple background

The top finds from Amazon's Spend $100, Get $20 Free sale: Nespresso, Sun Bum, Hydro Flask
Amazon products on colorful abstract background

Spend $50 at Amazon on Easter candy, toys, and games to get $10 off
easter candy, crayola sidewalk chalk, and and a hello kitty plush easter basket on a pink and purple background

More in Tech
The Earth is glowing in new Artemis II pictures of home
One half of the Earth is seen floating in space through the open door of the Orion spacecraft.

Doomsday Clock now closest to midnight ever
A photograph of the Doomsday Clock, stating "It is 85 seconds to midnight."

Hurricane Erin: See spaghetti models and track the storm’s path online
A map showing the predicted path of Tropical Storm Erin.

Tropical Storm Erin: Spaghetti models track the storm’s path
A prediction cone for Tropical Storm Erin.

NASA to build a nuclear reactor on the moon by 2030, report states
The lunar surface.

Trending on Mashable
NYT Connections hints today: Clues, answers for April 3, 2026
Connections game on a smartphone

Wordle today: Answer, hints for April 3, 2026
Wordle game on a smartphone


Google launches Gemma 4, a new open-source model: How to try it
Google Gemma

What's new to streaming this week? (April 3, 2026)
A composite of images from film and TV streaming this week.
The biggest stories of the day delivered to your inbox.
These newsletters may contain advertising, deals, or affiliate links. By clicking Subscribe, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.
Thanks for signing up. See you at your inbox!