Amazon pulls the plug on its Halo fitness products
Apparently, Amazon has seen enough when it comes to its Halo division.
Only a few years after its first product came out, Amazon is shutting down the fitness-focused Halo brand, The Verge reported. As of Aug. 1, all Halo devices and the Halo app will stop functioning. Per a staff email seen by The Verge, that also means there will be "role reductions" within the organization, AKA layoffs.
Amazon confirmed the news in a blog post, where it was also revealed that Halo health data will be deleted on Aug. 1 as well. Halo only ever released three products, starting with the simplistic wearable fitness tracker Halo Band in 2020. That was succeeded by Halo View a year later, while a bedside sleep tracker called Halo Rise was launched less than a year ago.
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All three products have been pulled from Amazon's digital storefront already. Wearable fitness trackers are part of a very crowded marketplace, and Halo just couldn't make a dent.
Regardless, it's always sad to see people lose their jobs, especially when they work for one of the most profitable companies on the planet.
Topics Amazon
Alex Perry is a tech reporter at Mashable who primarily covers video games and consumer tech. Alex has spent most of the last decade reviewing games, smartphones, headphones, and laptops, and he doesn’t plan on stopping anytime soon. He is also a Pisces, a cat lover, and a Kansas City sports fan. Alex can be found on Bluesky at yelix.bsky.social.
