Amazon Prime just got a massive price hike in Europe
Amazon Prime is getting pricier in Europe in a big way.
On Tuesday, Amazon started sending users notifications in several European countries that prices for Amazon Prime are going up.
For example, in the UK, the monthly Prime subscription will increase from £7.99 to £8.99, while the yearly Prime subscription has gone up from £79 to £95, which is roughly a 20 percent increase.
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In several other countries the price hikes are even bigger, ranging from a 30 percent increase in Germany to a whopping 43 percent increase in France.
The new pricing will start applying to renewals starting Sept. 15, Amazon said in the message to customers.
According to Reuters, Amazon said the price hikes are due to "increased inflation and operating costs."
"We will keep working to ensure Prime offers exceptional value for members," Amazon said.
The price increases come a few months after Amazon lifted the prices for Amazon Prime in the U.S. In February 2022, the company started charging $139, instead of $119, for an annual Prime membership.
Topics Amazon
Stan is a Senior Editor at Mashable, where he has worked since 2007. He's got more battery-powered gadgets and band t-shirts than you. He writes about the next groundbreaking thing. Typically, this is a phone, a coin, or a car. His ultimate goal is to know something about everything.
