Amazon brings PBS Kids programming to Prime in push for younger viewers
LOS ANGELES -- The streaming service battle to attract younger viewers continues.
On Friday, Amazon announced PBS Kids programming -- including Daniel Tiger’s Neighborhood and new-to-Prime series such as Nature Cat -- are now available on the platform.
"We’re committed to making Prime Video the best destination for kids and family programming that will both educate and entertain," Brad Beale, vice president of Worldwide Television Acquisition for Amazon, said in a statement.
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The programming line-up includes: Daniel Tiger’s Neighborhood, Arthur, Dinosaur Train, Wild Kratts, Nature Cat, Ready Jet Go! (available Aug. 15) Odd Squad, Peg + Cat, Martha Speaks and WordGirl.
The kids titles are available for Prime members to watch via the Amazon Video app on TVs, mobile devices or online; in addition to streaming, Prime members can also download PBS KIDS series on iPads, iPhones, Android phones and tablets and Fire tablets for offline viewing.
The news comes as each streaming service continues to ramp up its offerings to kids in hopes of getting more parent subscribers.
Netflix recently announced that Disney films will be available on the platform beginning in September.
Meanwhile, Hulu added 500 episodes and more than 20 original movies from The Disney-ABC Television Group’s suite of networks in June.
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Topics Amazon
Saba was a Los Angeles-based reporter who covers all things digital entertainment, including YouTube, streaming services and digital influencers. Prior to that, she spent two years at the Los Angeles Times covering entertainment for the Calendar and Company Town sections. Saba grew up in Santa Monica and graduated from Boston University with a B.S. in journalism and B.A. in political science. When not reporting, she is usually binge watching shows online or looking for new coffee shops to frequent.
