Facebook is getting in on the movie ticket battle royale

In AMC's continuing quest to invigorate moviegoing and destroy MoviePass, the company has now joined up with Facebook to offer users another ticket-purchasing option, Deadline reports.

Starting soon, Facebook users will have the option to buy tickets through AMC after selecting a theater and showtime through the Movies tab on their home pages (other options include Fandango or Atom Tickets). The idea is to capitalize on the fact that people are already browsing Facebook and would readily buy movie tickets there rather than opening a new app or browser.

“From the very beginning of online ticketing availability, it’s been our goal to make the process as simple and accessible as possible for all of our guests, and we are thrilled to further this endeavor through our partnership with Facebook, which continues to expand our guests’ choices on where they purchase tickets,” said Stephen Colanero, Chief Marketing Officer, AMC Theatres.

In June, AMC announced A-list, a direct MoviePass competitor which allows users to see up to three movies per week in AMC theaters. MoviePass currently offers multiple plans, including quarterly and monthly subscriptions for as low as $7.95/month. AMC made a point to offer IMAX and 3-D options, which MoviePass does not yet offer.

“We know people already use Facebook to find movies to see in theaters, and purchase tickets to them,” added Swapna Joshi, Facebook’s product manager for movie ticketing. “Today, we’re excited to add AMC as a partner. This is another way we’re working to make going to the movies fun and easy.”

The partnership will launch in the coming days.

h/t Deadline