Android charms everyone with rock, paper, scissors anti-bullying message during the Oscars
Who knew a game of rock, paper, scissors could be so powerful?
Android turned a simple game into a moving message about the harm of bullying set to John Parr's stirring "St. Elmo's Fire (Man in Motion)" in a commercial that aired during the Oscars on Sunday night.
The combination of cute, anthropomorphic office supplies and inspiring music tugged at everyone's heartstrings.
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The commercial has a "paper" student show up to school to face a group of mean-mugging "scissors" to find even the fellow "papers" have turned on him.
It eventually takes a "scissors" and a "paper" -- both sworn enemies according to the rules of the game -- to befriend the lonely rock and break away from the schoolyard cruelty.
The minute-long wordless commercial resonated across Twitter with an outpouring of praise for the adorable presentation of a serious message.
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Topics Android Oscars Advertising
Patrick Kulp is a Business Reporter at Mashable. Patrick covers digital advertising, online retail and the future of work. A graduate of UC Santa Barbara with a degree in political science and economics, he previously worked at the Pacific Coast Business Times.