Apple App Store renames Twitter 'X'
It's official: Twitter is dead and X marks the spot of its burial.
Just a week ago, Elon Musk announced that Twitter would change its iconic logo to an X. Then, Twitter actually did replace the bird logo with an X. Soon, Twitter changed its social handles to @x and @xblue. For a moment, X could only be in dark mode before someone decided that was stupid and allowed for light mode, too. And, for a whole week, Apple's App Store still listed the app under the name Twitter instead of X because Apple apparently didn't allow developers to name their apps just a single character. Now, that has come to an end. The Apple App Store has allowed Twitter to change its name from Twitter to X.
Now, if you search for "Twitter," "X", or even "Elon Musk" on the App Store, the first non-sponsored app is X — formerly known as Twitter. Its tag line is an embarrassing "Blaze your glory!" I do not know what that means.
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Twitter.com still navigates you to the Twitter web page, and X.com will redirect you to the Twitter web page, too. The Android app store also rebranded the Twitter app to X. The app on your phone is no longer the bird and no longer has the Twitter name — it's X, with the X logo. And users are not thrilled.
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Topics X/Twitter
Christianna Silva is a senior culture reporter covering social platforms and the creator economy, with a focus on the intersection of social media, politics, and the economic systems that govern us. Since joining Mashable in 2021, they have reported extensively on meme creators, content moderation, and the nature of online creation under capitalism.
Before joining Mashable, they worked as an editor at NPR and MTV News, a reporter at Teen Vogue and VICE News, and as a stablehand at a mini-horse farm. You can follow her on Bluesky @christiannaj.bsky.social and Instagram @christianna_j.
