Everything Apple could still announce in 2024

Will we see M4 Macs and iOS 18.1 soon?
 By 
Alex Perry
 on 
Apple logo on white monolith
What's Apple got in store for October 2024? Credit: Smith Collection/Gado/Getty Images)

Last month, Apple held a big event to show off the iPhone 16, among other things. Don't think the company is done for the year, though.

While it's unclear if Apple has another livestreamed event in store for us before 2024 is over, it seems likely that at least some announcements are coming in the near future. The month of October, specifically, has been earmarked in certain news reports recently as a time when Apple might make such announcements.

October might almost be over, but just in case Apple gets these things out under the gun, here's what you might be able to expect from the company during spooky season.


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Apple October 2024 potential announcements

Apple laid out the near future for iPhones, AirPods, and Apple Watches in September, so don't expect to hear much (if anything) about new hardware in those departments in October. However, there might be some beefy hardware on the way.

M4 Macs

Speaking of hardware, the expectation on the Apple rumor-mongering part of the internet is that there will be some powerful new Macs in the near future.

In his Power On newsletter for Bloomberg, Mark Gurman said back in August that Apple is planning on rolling out M4 variants of the MacBook Pro, Mac mini, and iMac product lines before the end of 2024. Gurman also reported that MacBook Air, Mac Studio, and Mac Pro will get M4 upgrades later, sometime in 2025.

To put it bluntly, expecting these new M4 Macs to roll out in October may be wishful thinking, given that the month is almost over already. Last year, Apple did run a big livestream to announce some new Macs right before Halloween, so there is technically precedent. However, no such thing has been confirmed or even hinted at yet, at the time of writing.

Apple Intelligence rollout

With hardware more or less accounted for for 2024, the only Apple developments left to talk about are on the software side. Specifically, lots of people probably just bought iPhone 16s expecting to be use Apple Intelligence, given that it's heavily featured in every single TV commercial for the new iPhones. Strangely, though, those features aren't actually out yet.

October will see the end of that, at least partially. Apple has confirmed that iOS 18.1, which brings with it the first wave of AI features to new iPhones, will launch during the final week of the month. This update will include some of the more rudimentary Apple Intelligence features like Writing Tools, which uses AI to help you summarize, proofread, and edit text. Clean Up is also coming to Photos, which lets you use AI to remove unwanted elements from pictures.

Aside from iOS 18.1 and the potential (but no guarantee) of new Macs, Apple may not have much else before October is over. At least there's something, though.

journalist alex perry looking at a smartphone
Alex Perry
Tech Reporter

Alex Perry is a tech reporter at Mashable who primarily covers video games and consumer tech. Alex has spent most of the last decade reviewing games, smartphones, headphones, and laptops, and he doesn’t plan on stopping anytime soon. He is also a Pisces, a cat lover, and a Kansas City sports fan. Alex can be found on Bluesky at yelix.bsky.social.

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