Apple may offer subscription bundles — and they sound a lot like Amazon Prime

The bundle comes for us all.
 By 
Sasha Lekach
 on 
Apple may offer subscription bundles — and they sound a lot like Amazon Prime
Apple is putting its various content subscriptions into one massive bundle, according to a news report. Credit: Mark Lennihan/AP/REX/Shutterstock

Apple is considering a sole subscription bundle for its TV, music, and online magazine services, if a new report in the Information is to be believed.

And if that kind of reminds you of Amazon Prime, well, that's because it seems pretty similar.

Per the Information, the Cupertino-based tech giant is consolidating its various subscription-based services into one, according to "two people familiar with Apple's plans."

What might that subscription bundle actually include? While little is known at present, in early June, media mogul Oprah Winfrey teamed up with Apple to produce a slate of original programming "that embrace her incomparable ability to connect with audiences around the world."

That content will presumably join the dozen or so shows from Apple expected to roll out in March 2019.

On the news front, Apple acquired Texture, a magazine subscription platform, earlier this year. In May, it was reported that a new Apple News subscription service would incorporate the Texture platform in 2019. The Texture app is available for $9.99 per month and includes access to more than 200 magazines.

As for music, the Information notes that 40 million users pay for Apple Music, the company's $9.99-per-month music streaming platform.

The Information said the different services would still be available separately, so unlike Amazon Prime you could opt in for only Apple TV shows, but pass on the music service.

At present, Apple doesn't have much in the way of original media content. But once it starts cranking out its own television, music, and news services, you might start shelling out another monthly subscription fee.

Topics Apple

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Sasha Lekach

Sasha is a news writer at Mashable's San Francisco office. She's an SF native who went to UC Davis and later received her master's from the UC Berkeley Graduate School of Journalism. She's been reporting out of her hometown over the years at Bay City News (news wire), SFGate (the San Francisco Chronicle website), and even made it out of California to write for the Chicago Tribune. She's been described as a bookworm and a gym rat.

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