Apple to host a 'special experience' on March 4. What might happen.

Mark your calendars.
 By 
Anna Iovine
 on 
apple logo on apple store
Credit: CFOTO/Future Publishing via Getty Images

Notable Apple fans and publications have begun receiving invites to a "special Apple experience" in New York, London, and Shanghai.

The experience is scheduled for 9 a.m. ET on March 4, 9to5Mac reports. The invite (posted on social media) doesn't contain any more details than that, but as is usually the case with cryptic messages from Apple, people have already started speculating what it all means.

The invite features the Apple logo with a yellow, green, and blue gradient, prompting one Redditor to guess that these will be the new MacBook colors. Meanwhile, according to MacRumors, Apple is expected to announce several products soon, including the iPhone 17e, MacBook Pro with M5 Pro and M5 Max chips, eighth-generation iPad Air, twelfth-generation iPad, and more.


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The announcement states that it will be an "experience," not an event, and as of this publication, it's not listed on the official Apple event page. The only certainty is that more rumors will crop up between now and March 4.

Topics Apple

anna iovine, a white woman with curly chin-length brown hair, smiles at the camera
Anna Iovine
Associate Editor, Features

Anna Iovine is the associate editor of features at Mashable. Previously, as the sex and relationships reporter, she covered topics ranging from dating apps to pelvic pain. Before Mashable, Anna was a social editor at VICE and freelanced for publications such as Slate and the Columbia Journalism Review. Follow her on Bluesky.

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