Apple teases mysterious event, promising 'peek performance' on March 8

New iPhone incoming?
 By 
Tim Marcin
 on 
colorful, wavy apple logo
The March Apple event might bring a new iPhone. Credit: Apple

Apple teased its next big event on Wednesday and finally announced the day it'll take place: March 8. For the calendar-challenged, that's next Tuesday.

The announcement was understated, with precious few hints as to what's coming.

"Peek performance," it read, with what we can only assume is a purposeful misuse of "peek" ... "Please join us for a special Apple Event broadcasting from Apple Park."


You May Also Like

The only image in the announcement was a wavy, stylized Apple logo with neon blues, purples, and reds. This could, of course, be a hint at what colors might become available for new devices.

It's never 100-percent known what will be announced at the Apple events, but Mashable's Stan Schroeder took a look at what we might see. He reported that Apple will most likely announce a new version of its most affordable iPhone, the iPhone SE. Schroeder also wrote that rumors suggest the company could announce a new iPad Air, a new Mac, and/or new software — one or all of them.

There isn't much definite about the event, but at least now we can be sure it'll take place on March 8 at 1 p.m. ET.

Topics Apple

close-up of man's face
Tim Marcin
Associate Editor, Culture

Tim Marcin is an Associate Editor on the culture team at Mashable, where he mostly digs into the weird parts of the internet. You'll also see some coverage of memes, tech, sports, trends, and the occasional hot take. You can find him on Bluesky (sometimes), Instagram (infrequently), or eating Buffalo wings (as often as possible).

Mashable Potato

Recommended For You
Did Tim Cook just tease a touchscreen MacBook? Sure looks like it.
collage of screenshots from a video of the apple logo


What's AI.com, the mysterious website with the Super Bowl commercial?
AI.com logo on mobile device

This high-performance LG UltraGear gaming monitor has hit a record-low price at Amazon — save over $200
The 27-inch LG Ultragear QHD gaming monitor (27G640A-B) on a orange and green background

5 Apple products that could be unveiled on March 4
 An Apple store in Hangzhou, Zhejiang Province, China

Trending on Mashable
NYT Connections hints today: Clues, answers for April 4, 2026
Connections game on a smartphone

Wordle today: Answer, hints for April 4, 2026
Wordle game on a smartphone

NYT Connections hints today: Clues, answers for April 3, 2026
Connections game on a smartphone

That wild 'Scarpetta' ending, explained
Bobby Cannavale as Pete Marino and Nicole Kidman as Dr. Kay Scarpetta.

Wordle today: Answer, hints for April 3, 2026
Wordle game on a smartphone
The biggest stories of the day delivered to your inbox.
These newsletters may contain advertising, deals, or affiliate links. By clicking Subscribe, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.
Thanks for signing up. See you at your inbox!