Apple reportedly taking on Peloton, Nike with online exercise classes
Apple wants to make Peloton and Nike sweat.
As the pandemic continues to keep people away from gyms, Apple is developing online exercise classes available through a monthly subscription, according to a Thursday report from Bloomberg.
The classes would stream on Apple products including iPhones, iPads, and Apple TVs. Sources told Bloomberg the project is codenamed "Seymour." It would be part of a higher-end package of services including Apple Music, TV+, and News+ that Apple will unveil in the fall along with its new iPhone.
The iPhone event, which usually takes place in early September, could be delayed a month because of the pandemic.
Peloton, which offers exercise classes for people with and without its expensive stationery bicycle, saw its stock tumble after the Apple news broke.
Topics Apple
Sasha is a news writer at Mashable's San Francisco office. She's an SF native who went to UC Davis and later received her master's from the UC Berkeley Graduate School of Journalism. She's been reporting out of her hometown over the years at Bay City News (news wire), SFGate (the San Francisco Chronicle website), and even made it out of California to write for the Chicago Tribune. She's been described as a bookworm and a gym rat.
