Report says Apple increasing iPhone 11 production after strong demand
It looks like Apple's iPhone 11 range of phones is selling better than expected.
According to Nikkei Asian Review, which cites a source with knowledge of the situation, Apple told its suppliers to increase the production of its iPhone 11 range by up to 10%, which is around 8 million units. The outlet claims that Apple made the decision after strong demand for the new iPhones from buyers.
"Previously, Apple was quite conservative about placing orders. After the increase, prepared production volume for the iPhone 11 series will be higher compared to last year," Nikkei's source said.
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The outlet claims the cheaper models — iPhone 11 and iPhone 11 Pro — are driving the increased demand, while the iPhone 11 Pro Max is selling slightly worse than expected, with Apple revising orders down a little bit.
Strong demand for Apple's iPhone 11 is hardly surprising. Last year, it was the cheapest new phone — the iPhone XR — that did best, and this year's iPhone 11 is $50 cheaper and arguably closer to the Pro models in terms of features.
If the report is accurate, this is great news for Apple, which reportedly went the opposite way last year, cutting production of the new iPhones amid weaker-than-expected demand.
Apple's iPhone 11 has an LCD screen, compared to the Pro and the Pro Max's OLED screen, one rear camera less, and slightly worse water resistance. It has, however, the same A13 Bionic chip, the same starting storage (64GB), similar battery life and similar photo capabilities (sans the zoom, which requires the third, telephoto lens). The iPhone 11 starts at $699, while the iPhone 11 Pro and the iPhone 11 Pro Max start at $999 and $1,099, respectively.
Stan is a Senior Editor at Mashable, where he has worked since 2007. He's got more battery-powered gadgets and band t-shirts than you. He writes about the next groundbreaking thing. Typically, this is a phone, a coin, or a car. His ultimate goal is to know something about everything.
