iPhone X adoption is already outpacing the iPhone 8 and 8 Plus: report
In the hours and days following the retail availability of the eagerly-anticipated iPhone X, it's easy to feel like Apple played us. There were no reports of shortage at stores, just hours and hours of amateur unboxing videos.
Now, according to a new report from Localytics, we know that iPhone X is outpacing the iPhone 8 and 8 Plus engagement in its first week of availability.
The firm examined more than 70 million iOS devices and found that a whopping 0.93 percent were iPhone X smartphones. Wait... What?
It's true: less than one percent doesn't sound good at all, but let's put this in context.
Localytics used data it collected in the first week of retail availability (November 3 to November 5, to be precise) and that 0.93 percent outpaces the 0.3 percent and 0.4 percent collected for the iPhone 8 and 8 Pus, respectively, in their first week of availability in Sept.
Localytics points out that the iPhone X usage numbers trail behind first week stats for the iPhone 6 (2 percent) and iPhone 6S (1 percent).
Apple has not released any iPhone X sales numbers. All we have is Tim Cook's claim that iPhone X demand is "off the charts."
None of this means that the iPhone X is a bonafide hit or that there is enough iPhone X supply to meet demand, but it's a signal that, in the early stages, Apple's plans for its biggest holiday season ever riding on the back of iPhone X, is off to a good start.
Localytics promises to release more market share data as it becomes available, and we can't wait for Apple to finally share a little bit about Apple iPhone X sales.
Lance Ulanoff was Chief Correspondent and Editor-at-Large of Mashable. Lance acted as a senior member of the editing team, with a focus on defining internal and curated opinion content. He also helped develop staff-wide alternative story-telling skills and implementation of social media tools during live events. Prior to joining Mashable in September 2011 Lance Ulanoff served as Editor in Chief of PCMag.com and Senior Vice President of Content for the Ziff Davis, Inc. While there, he guided the brand to a 100% digital existence and oversaw content strategy for all of Ziff Davis’ Web sites. His long-running column on PCMag.com earned him a Bronze award from the ASBPE. Winmag.com, HomePC.com and PCMag.com were all been honored under Lance’s guidance.He makes frequent appearances on national, international, and local news programs including Fox News, the Today Show, Good Morning America, Kelly and Michael, CNBC, CNN and the BBC.He has also offered commentary on National Public Radio and been interviewed by newspapers and radio stations around the country. Lance has been an invited guest speaker at numerous technology conferences including SXSW, Think Mobile, CEA Line Shows, Digital Life, RoboBusiness, RoboNexus, Business Foresight and Digital Media Wire’s Games and Mobile Forum.
