Apple may drop new MacBooks very soon — here's when

Pining for brand new MacBooks and an iMac? You may be in luck.

Bloomberg's Mark Gurman, a well-respected Apple analyst, recently predicted that Apple is planning to launch new Macs, including a new iMac, on October 30 or 31.

It's been a long time coming. The iMac hasn't been updated since 2021. At the time, the company dropped a colorful 24-inch Mac with an M1 chip inside.

Now, however, Gurman claims that the current version of the iMac, as well as all versions of the MacBook Pro, are in short supply, indicating that new devices are coming.

The new Macs are expected to launch in late October, just ahead of Apple's earnings call on November 2.

Rumored specs for new October iMac and MacBooks

What about the specs? Back in March, Gurman wrote that the new device will also have a 24-inch display, and will come in the same colors as the current iMac. It will, however, be powered by a newer chip, perhaps an M2 or even an M3.

Notably, Gurman claims that Apple originally planned to launch a pro-focused iMac soon after it launched the 24-inch version in 2021, but that product was shelved due to "cost concerns."

As mentioned, besides the iMac, Apple is also likely to launch new 14-inch and 16-inch MacBook Pro models. Apple launched new versions of these devices in January 2023, and another update would be "unusual but not inconceivable." If Apple does update the MacBook Pros, they will likely be similar to the current versions, with the only major difference being the new M3 chips inside.