Apple drops a reality TV show called (no joke) 'Planet of the Apps'
Can app developers make it work? Apple's move into original television, that is.
Yes, the Cupertino company has gone Hollywood with its first TV series, a reality show called ... wait for it ... Planet of the Apps.
The 10-episode series "celebrates the world of apps and the talented people who create them," according to the press release.
It premiered Tuesday night at 9 p.m. PT on Apple Music, and is hosted by Zane Lowe, the DJ/producer with a radio show on Beats 1.
Also appearing on the show will be executive producers Jessica Alba, Gary Vaynerchuk, and Gwyneth Paltrow, who will drop some hot GOOP knowledge on the hopeful contestants.
Forget cooking, dating, and ninja warrioring--audiences are about to get sucked into the scintillating world of app development.
Topics Apple
Keith Wagstaff is an assistant editor at Mashable and a terrible Settlers of Catan player. He has written for TIME, The Wall Street Journal Magazine, NBC News, The Village Voice, VICE, GQ and New York Magazine, among many other reputable and not-so-reputable publications. After nearly a decade in New York City, he now lives in his native Los Angeles.
