Apple takes down its online store ahead of MacBook unveiling event
Thursday is a big day for tech giant Apple as the company is reportedly set to unveil a new MacBook Pro at a media event on Cupertino campus and the company has taken down its online store in anticipation.
Users who go to Apple's website and attempt to access the shop via the homepage instead get a message that says "We'll be right back."
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And any other attempt to get in to the store — say, to buy a new iPhone 7 — results in a similar holding page.
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The event is slated to begin at 1 p.m. ET / 10 a.m. PT so if you really have a hankering to buy a new iPhone or iPad (but not the now-delayed AirPods), you'll have to scoot over to a physical Apple Store. Or just hold your horses for a few hours.
Thursday's event will be livestreamed and, of course, you can (and should!) follow all the developments and get the latest insight from Mashable's awesome tech staff at our live-blog.
Marcus Gilmer is Mashable's Assistant Real-Times News Editor on the West Coast, reporting on breaking news from his location in San Francisco. An Alabama native, Marcus earned his BA from Birmingham-Southern College and his MFA in Communications from the University of New Orleans. Marcus has previously worked for Chicagoist, The A.V. Club, the Chicago Sun-Times and the San Francisco Chronicle.
