Apple's website just got an update only total geeks will notice
Eagle-eyed Apple fans got a little treat Tuesday — and we do mean little, so don't get too excited.
The official Apple website has switched fonts from "Myriad" to "San Francisco," MacRumors spotted. That brings the site in line with the iPhone, Apple Watch, iPad, Apple TV and Mac devices, which all use the proprietary typeface.
The difference is fairly striking if you know to look for it. Compared to Myriad, San Francisco appears bolder and more legible — all the better to call attention to the fact that you can purchase a new iPhone:
If you'd really like to take a deep dive, Apple gave a 32-minute presentation about San Francisco at its Worldwide Developers Conference in 2015, just before the font made its iPhone debut with iOS 9.
The font comes in two flavors — normal San Francisco and a "Compact" variant for Apple Watch — with the major distinction between the two being how rounded the letters are.
San Francisco optimizes itself depending on the context in which it's used, which makes it ideal for app developers. It's designed to be legible on teeny screens, like the one found on the Apple Watch.
If you open Apple.com in a browser and mess with the size of your window, you can see the font shift dynamically — which we're sure is a great use of your time this morning. Enjoy!
Topics Apple
Damon Beres is an Executive Editor at Mashable, overseeing tech and science coverage. Previously, he was Senior Tech Editor at The Huffington Post. His work has appeared in Reader's Digest, Esquire.com, the New York Daily News and other fine outlets.
