Why Apple is slamming Facebook hard

Someone's getting unfollowed.
 By 
Pete Pachal
 on 
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Original image has been replaced. Credit: Mashable

WWDC. Apple's software show. "Dub-dub."

Whatever you call Apple's Worldwide Developers Conference, it's the event where we find out what cool new features are coming to the company's multiple platforms: iOS, macOS, tvOS, and watchOS. It's also where we get to know what's on Apple's mind.

The new software shows Apple's hand in ways its hardware doesn't: From new features to combat iPhone addiction to updates meant to prevent data companies from tracking you, Apple is playing both defense and offense in the ongoing backlash against big tech companies. It also quashed (but maybe not fully?) the rumor it was going to merge iOS with macOS, inadvertently giving us a GIF for the ages:

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Original image has been replaced. Credit: Mashable

On this week's MashTalk podcast, we go beyond the keynote quips and basket of feature updates to get at the big questions: What kind of experience will users get when this software finally ships? How the competition respond? And with its promises and software bets, exactly what kind of company is Apple trying to be?

To help answer those questions, we talk to renowned Apple commentator Philip Elmer-DeWitt, the man behind Apple 3.0 and a former tech reporter for Time and Fortune.

You can subscribe to MashTalk on iTunes or Google Play, and we'd appreciate it if you could leave a review. Feel free to hit us with questions and comments by tweeting to @mashtalk or attaching the #MashTalk hashtag. We welcome all feedback.

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Pete Pachal

Pete Pachal was Mashable’s Tech Editor and had been at the company from 2011 to 2019. He covered the technology industry, from self-driving cars to self-destructing smartphones.Pete has covered consumer technology in print and online for more than a decade. Originally from Edmonton, Canada, Pete first uploaded himself into technology journalism at Sound & Vision magazine in 1999. Pete also served as Technology Editor at Syfy, creating the channel's technology site, DVICE (now Blastr), out of some rusty HTML code and a decompiled coat hanger. He then moved on to PCMag, where he served as the site's News Director.Pete has been featured on Fox News, the Today Show, Bloomberg, CNN, CNBC and CBC.Pete holds degrees in journalism from the University of King's College in Halifax and engineering from the University of Alberta in Edmonton. His favorite Doctor Who monsters are the Cybermen.

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