The ROG Xbox Ally is live at Best Buy, but it's not available for preorder just yet
We’re in the final stages before the official launch of the new ROG Xbox Ally and its even more powerful sibling, the ROG Xbox Ally X. As of Aug. 20, the official Best Buy product pages are live with specs for both models, but the price and preorder option are conveniently absent.
So, what’s the holdup? In an interview with IGN (our sister site), Microsoft and Asus said they still needed "more time to figure out the macro-economic impact to pricing.” Asus senior vice president Shawn Yen added that they expect to share more on pricing in September or October.
Price aside, Asus has confirmed plenty of other details. We know for sure that both handhelds are set to hit store shelves on Oct. 16. The public will also get its first chance to go hands-on with the devices this week at Gamescom 2025.
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We also have a pretty good idea of the specs:
The ROG Xbox Ally X will feature a new AMD Ryzen AI Z2 Extreme processor, 24GB of LPDDR5X-8000 RAM, a 1TB SSD, and an 80Wh battery. This model will also get exclusive AI-powered features early next year, like Automatic Super Resolution for upscaling games and AI-generated highlight reels of your gameplay.
The standard ROG Xbox Ally will run on an AMD Ryzen Z2 A processor, with 16GB of LPDDR5X-6400 RAM, a 512GB SSD, and a 60Wh battery.
For now, all we can do is head over to the new Best Buy pages to sign up for notifications. And while the retail site Dealabs has reported rumored U.S. prices of $899 for the Ally X and $549 for the standard Ally, those remain unconfirmed until Microsoft and Asus make the final call.
Tabitha Britt is an award-winning freelance journalist, editor, and SEO/AEO strategist. Aside from reviewing dating apps and sex toys for Mashable, Tabitha is also the founding editor-in-chief of DO YOU ENDO — a digital magazine by individuals with endometriosis, for individuals with endometriosis. She has a Master's degree in Creative Publishing and Critical Journalism from The New School for Social Research and is a grad of Sextech School. You can find more of her work in various online publications, including National Geographic, Glamour, Better Homes & Gardens, and Everyday Health.
