AT&T's cheap monthly streaming service is for cord-cutters who don't care about sports

If you like the idea of cable but don't care about sports, AT&T's upcoming streaming service might be for you.

The company will soon launch a new $15/month subscription meant to appeal to cord-cutters who don't need sports channels. The service will also be free for AT&T's wireless customers who have an unlimited data plan.

Called "AT&T Watch," the new service was revealed by CEO Randall Stephenson Thursday during testimony in AT&T's antitrust trial.

According to CNN, Watch will include a selection of cable channels and is meant to "encourage mobile TV viewing." It's not known how many channels are part of the package, but AT&T's decision to omit sports is what allows it to price the bundle at just $15 a month -- far lower than even the most basic cable packages.

The company plans to launch the service within "the next several weeks."

AT&T's mobile subscribers could stand to benefit the most from the new service, though, as it will be free for people with unlimited data plans and discounted for other subscribers. The addition of free cable channels -- depending on what they are -- could certainly make AT&T's expensive data plans a slightly more attractive option.

Still, video streaming is a data-intensive business. And it's important to keep in mind that AT&T is notoriously shady with its data plans. Even if you have an "unlimited" plan, the company will throttle you once you go over 22GB a month. What's more, it turns on a "stream saver' feature by default, which limits streaming video to only 480p unless you turn off the feature.

But if you already have an unlimited data plan, or you're okay with watching most of your video over Wi-Fi, AT&T Watch could still be an easy way to get some cable channels at no extra cost.