Australians are pretty hooked on Snapchat, company figures reveal
Snapchat is doing remarkably well in Australia, new figures released by Snap Inc. show.
For the first time, the company has revealed how many Australians are daily active users on the platform. And it's a cool 4 million.
According to a 2015 report from Deloitte, Australia has 15 million smartphone users, making the market's active Snapchat audience a pretty significant one. No wonder we're getting slapped with all those branded lenses on the daily.
Demographics-wise, Australia imitates global trends almost identically, with 18-to-24-year-olds dominating the platform at 31 percent and 25-to-34-year-olds coming in a close second at 28 percent.
Snapchat has 150 million users daily, a company spokesperson told Mashable via email. Two thirds of daily users create content, as well as view the content of others.
The announcement of Snap's Australian Snapchat user statistics comes a few months after the company set up shop in Australia, opening a Sydney office staffed with around 15 sales, operations and partnerships employees.
The brand has been pushed Australian-specific initiatives increasingly in 2016, from releasing on-demand geofilters and partnering with local publications like news.com.au to launch market-relevant discover features.
They've also taken to dropping live stories of Australian events like the ARIA Awards and the upcoming Splendour in the Grass music festival.
Themed lenses have also been embraced by international brands in the local market.
Everyone from Chanel, McDonalds, Kit Kat and, awkwardly, Australia’s right-leaning Liberal party have jumped at the chance to create their own lens in the snap-happy region.
According to AFR, Australia has 12 million daily active users on Facebook and 7 million daily active users on Instagram.
To date, Twitter hasn't revealed it's numbers in the Australian market when it comes to daily use.
We'll have to wait and see whether Australia's Snapchat enthusiasm can translate to Snapchat Spectacles sales.
That's if they're ever released here.
Topics Snapchat Social Media
Jerico Mandybur is the editor of Mashable Australia. Previously, she worked as a digital editor at SBS, Oyster Mag, MTV and ASOS. Tweet her at @jerico_m.
