Avenged Sevenfold concert to launch Universal Music VR platform this week
LOS ANGELES -- Avenged Sevenfold is going 360-fold.
Universal Music Group will debut a new virtual reality platform this week with the heavy metal juggernaut, whose Thursday night concert -- from a still-undisclosed location in Los Angeles -- will be live-streamed on the global platform we shall henceforth call VRTGO.
Guests at the show will be able to "virtually transport themselves to the stage" via 50 Samsung Gear VR, and anyone around the world with a compatible headset can do the same.
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Powered by VRLIVE, the VRTGO platform is available for free on iOS and Android. The Avenged Sevenfold show will be shot on the Nokia OZO camera, the "first purpose-built VR camera with immersive spatial audio to deliver the best in VR music experiences." (Translation: it'll probably sound virtually real, too.)
Avenged Sevenfold just released "The Stage," a new track co-produced by the band and Joe Barresi (Queens of the Stone Age, Tool) and the video (below), so expect a perrformance of this:
No word yet on what future plans Universal Music Group has for VRTGO, but if getting inside a mystery concert in L.A. on just a few days' notice is going to be this easy, maybe there's hope for virtual reality yet.
Topics Music Virtual Reality
Josh Dickey is Mashable's Entertainment Editor, leading Mashable's TV, music, gaming and sports reporters as well as writing movie features and reviews.Josh has been the Film Editor at Variety, Entertainment Editor at The Associated Press and Managing Editor at TheWrap.com.A finalist for the Los Angeles Press Club's Best Entertainment Feature in 2015 for "Everyone is Altered: The Secret Hollywood Procedure that Fooled Us for Years," Josh received his BA in Journalism from The University of Minnesota.In between screenings, he can be found skating longboards, shredding guitar and wandering the streets of his beloved downtown Los Angeles.
