'Avengers: Endgame' trailer clocked 289 million views in 24 hours, says Disney
It's official: the Avengers: Endgame trailer is a hit. So says Marvel.
The trailer picked up 289 million views in the first 24 hours after surfacing on Friday morning, the company said in a Saturday tweet. The follow-up to Marvel's 2018 ensemble superhero hit, Avengers: Infinity War, is set to hit theaters in April 2019, and Friday's trailer was everyone's first-ever look.
"To the greatest fans in the world, thank you for being there from the beginning until the endgame and making this the most viewed trailer in history with 289M views in 24 hours!" Marvel's tweet read.
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It's not clear how Marvel/Disney arrived at that figure. YouTube only shows around 46 million views so far, as of 5:34 p.m. ET on Saturday, so other video sources obviously factor in. The Hollywood Reporter notes that the two previous "most-viewed trailer" record holders were Avengers: Infinity War (230 million) and The Lion King (224.6 million for the new one), according to Disney.
Adam Rosenberg is a Senior Games Reporter for Mashable, where he plays all the games. Every single one. From AAA blockbusters to indie darlings to mobile favorites and browser-based oddities, he consumes as much as he can, whenever he can.Adam brings more than a decade of experience working in the space to the Mashable Games team. He previously headed up all games coverage at Digital Trends, and prior to that was a long-time, full-time freelancer, writing for a diverse lineup of outlets that includes Rolling Stone, MTV, G4, Joystiq, IGN, Official Xbox Magazine, EGM, 1UP, UGO and others.Born and raised in the beautiful suburbs of New York, Adam has spent his life in and around the city. He's a New York University graduate with a double major in Journalism and Cinema Studios. He's also a certified audio engineer. Currently, Adam resides in Crown Heights with his dog and his partner's two cats. He's a lover of fine food, adorable animals, video games, all things geeky and shiny gadgets.
