500 people stood in line overnight in Bangkok for KAWS merchandise
Outside the Central Embassy mall in Bangkok stands an 8-metre-tall blue Elmo-like muppet with its eyes crossed out.
It's one of the signature characters from Brooklyn-based former street artist Brian Donnelly, better known as KAWS.
Donnelly has made a name for himself professionally with his limited edition toys and clothing, most of which feature his skull-and-crossbones designs on cartoon characters like Snoopy and Mickey Mouse.
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Only 1,000 of the 20-inch blue muppets have been produced worldwide, and that was enough to draw a long line of eager buyers to the mall, ahead of a one-month KAWS pop-up which launched Thursday.
All the merchandise was sold out within two-and-a-half hours.
Organisers from Central Embassy told Mashable the queue had started in the early hours of the morning the day before, and stretched to over 500 people by the time the store opened at 10 a.m. Thursday.
Bangkok consumers have been known to get pretty excited about limited edition goods, and KAWS has been enjoying a thriving fan base in the pop culture obsessed capital.
The mall even posted progress pictures of the statue going up, drumming up excitement ahead of the pop-up launching.
Donnelly at the event:
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Victoria Ho is Mashable's Asia Editor, based in Singapore. She previously reported on news and tech at The Business Times, TechCrunch and ZDNet. When she isn't writing, she's making music with her band
