'Bathleisure' just cancelled every other Instagram trend and you can thank Rihanna

Bathrobe, but make it fashion!
 By 
Rachel Thompson
 on 

Every single Instagram trend that's ever existed can go home. Bathleisure just cancelled everything.

And it's all because of Rihanna.

Flash back to the December cover of Vogue Paris, which featured Rihanna posing with her hair wrapped in a towel and looking high fashion beyond belief. From her iconic look, a new trend was born: #bathleisure.

The rather wonderful thing about this trend is that you don't need to go to vast expense to get hold of an extortionately priced high fashion item. You already own the key components necessary to complete this lewk: a bathrobe and a bath towel.

The trend has been modelled by trendsetter Leandra Medine, founder of fashion site Man Repeller.

Let's be real, this is pretty much our aesthetic every single morning before work.

A quick hashtag search on Instagram will show you a plethora of different ways to style up the #bathleisure look.

Some people are opting for the bath-towel-on-head look à la RiRi.

Others, however, are going all out and donning their bathrobes to make sure they've fully put the bath in bathleisure.

This is a trend we can fully get behind.

Bathrobes on, people!

Topics Instagram

Rachel Thompson, sits wearing a dress with yellow florals and black background.
Rachel Thompson
Features Editor

Rachel Thompson is the Features Editor at Mashable. Rachel's second non-fiction book The Love Fix: Reclaiming Intimacy in a Disconnected World is out now, published by Penguin Random House in Jan. 2025. The Love Fix explores why dating feels so hard right now, why we experience difficult emotions in the realm of love, and how we can change our dating culture for the better.

A leading sex and dating writer in the UK, Rachel has written for GQ, The Guardian, The Sunday Times Style, The Telegraph, Cosmopolitan, Glamour, Stylist, ELLE, The i Paper, Refinery29, and many more.

Rachel's first book Rough: How Violence Has Found Its Way Into the Bedroom And What We Can Do About It, a non-fiction investigation into sexual violence was published by Penguin Random House in 2021.

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