BroadbandTV, world's top video network, gets 11th birthday makeover
"You become what you believe."
That's been Shahrzad Rafati's philosophy for her media and technology company BroadbandTV since day 1. Now she's applying that motto to a company makeover, Mashable can exclusively reveal.
The Vancouver-based multi-platform network (MPN), which was recently ranked as the No. 1 online video network worldwide, has a new logo and new global headquarters to coincide with its 11th anniversary.
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The changes mark the first of many in 2016 as the company continues to expand, Rafati told Mashable.
"This is the beginning of the next chapter for our company," Rafati said in a phone interview ahead of the announcement.
"We wanted to define our brand identity as our industry and our company has evolved," she said. "Last year, we went after new verticals, expanded to new markets, invested in new technology, diversification of revenue. It was just the right time to work on our rebrand."
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BBTV, owned by RTL Group, has amassed about 74,000 creators, who post about 500,000 new videos per month.
It operates several major brands including: TGN, a gaming network on YouTube; Opposition, the largest hip-hop music video network; number one Electronic Dance Music (EDM) video network, WIMSIC; leading kids & family network, HooplaKidz; and Outspeak, the next-generation citizen journalism brand in partnership with The Huffington Post.
According to a recent report from ComScore, BBTV the outpaces Maker Studios, Fullscreen, Machinima Entertainment and Collective Digital Studio (now rebranded as Studio71).
The company's new headquarters, located inVancouver’s Coal Harbour district, reflects its growth. It spans 30,000 square feet, and features a 50-person theater for screenings, an in-house studio for creators and talent, a baby grand piano and intelligent lighting throughout.
Rafati said there is also customized art and design, done by local Canadian artists, to reflect the company's values of care, drive, collaboration and creativity.
“Behind every layer of the design is a code -- a piece of the company’s DNA -- presented in binary walls and within art around the office which represents our core values," she added.
What's next for the company? Rafati wouldn't give too much away. But, she said: "Nothing is impossible."
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Topics YouTube
Saba was a Los Angeles-based reporter who covers all things digital entertainment, including YouTube, streaming services and digital influencers. Prior to that, she spent two years at the Los Angeles Times covering entertainment for the Calendar and Company Town sections. Saba grew up in Santa Monica and graduated from Boston University with a B.S. in journalism and B.A. in political science. When not reporting, she is usually binge watching shows online or looking for new coffee shops to frequent.
